Résumé

EXPERIENCE

Senior Manager, Acquisition Marketing, 2022-Present
Comcast, Xfinity Integrated Marketing Communications

• Lead key acquisition marketing efforts for Xfinity to drive business growth and demand generation - primarily targeting new prospects through internet, mobile, and entertainment-driven tactics

• Oversee full 360-degree integrated marketing plans and executions in mass media (including TV, Radio, Online Video, and Audio, Digital, Social, and Print)

• Ensure consistency across messaging and design that aligns with growth strategy and meets brand guidelines

• Effectively partner with Xfinity brand team, internal marketing partners, senior leadership, creative agencies, plus internal growth, offer strategy, legal and divisional partners to see through successful campaign development and execution

Manager, Sales Engagement Platforms, 2021–2022
Comcast, Xfinity Sales Enablement

• Owned site design and user experience for frontline and employee communications platform, mySource: an internal news and information site providing the latest product, sales, and business updates to an audience of over 100,000 users

• Led a talented team of UX Designers, Graphic Designers, and Video Specialists, producing high-quality and on-brand content to enable the frontline for success

• Served as internal brand team lead, ensuring site experiences and content met brand standards across Xfinity and Comcast Business site experiences

• Collaborated with cross-functional business leaders and divisional partners to develop site content, including site pages, news articles, videos, job aids, and other interactive learning resources

• Managed site maintenance and processes across divisional and regional site admins and authors

Manager, Tools & Technology Communications, 2019–2021
Comcast, Xfinity Sales Enablement

• Produced communications for Xfinity’s frontline sales representatives to help enable sales and activation of new product launches, tool updates, and sales activation programs within all sales channels

• Supported division communication needs by collaborating with partners to create strategic and informed communication plans to ensure maximum reach and optimal user experience

• Partnered directly with sales channels and product leads to synthesize complex information into digestible news articles and resources for frontline sales reps and team leaders

Associate Director, Creative Strategy and Design, 2018–2019
Manager, Graphic Design and Communications, 2016–2018
University of Pennsylvania Office of Admissions

• Led the search and hiring of a new creative agency for the University’s undergraduate brand revitalization project, to improve how we speak and show up in front of prospective students and families

• Supported the search and hiring of a web-based digital agency to partner with us on our brand evolution journey and update an outdated web experience

• Socialized messaging, design, and marketing concepts to senior university leadership and key stakeholders

• Managed design requests and processes with multiple agency partners and internal audiences across a range of project scopes

• Operated as an internal design house, producing various print and travel collateral, digital and video assets, and social ads

• Managed print production and marketing material distribution for key recruiting moments

• Worked with student work-studies to build and maintain an internal photography library with assets used in web and print publications

Senior Graphic Designer, 2014–2016
Graphic Designer, 2012–2014
Intersection

• Provided art direction and design for out-of-home digital and environmental executions in key markets across the country

• Served as creative lead for the local Philadelphia market, working directly with local and national clients

• Implemented corporate brand guidelines across client-facing marketing materials

• Supported creative needs for marketing, sales, and operations teams

SKILLS

EXPERTISE & SPECIALTIES
Graphic Design | Branding and Visual Identity | Marketing | Creative Direction | Web Design | UX and UI Design | Motion Design | Agency Management | Communications | Copywriting | Production | Project Management | Leadership and Team Building

TECHNICAL PROFICIENCIES
Adobe Creative Cloud: InDesign, Illustrator, Photoshop, Lightroom, After Effects, Acrobat Pro | Digital Asset Management and Content Management Systems (Unily, Drupal, Squarespace, WebDAM) | Project Management Software (Smartsheet, Asana) | Google Workspace and Microsoft Office | Mac OS Preferred