Résumé

EXPERIENCE

Senior Manager, Brand Marketing 2025-Present
Comcast, Xfinity Marketing Communications

• Lead tentpole brand campaigns supporting key symphony moments, business priorities, and existing customer moments, including the Xfinity Jurassic Park Super Bowl campaign and the Xfinity Member Celebration

• Increased brand lift and consideration by +13 points post-Super Bowl campaign launch

• Collaborate with partners across NBCUniversal to establish campaign guidelines and generate custom toolkit assets for channel distribution

• Work with our media partners to target creative based on audience and leverage optimal placements and creative based on customer types

Senior Manager, Acquisition Marketing 2022-2025
Comcast, Xfinity Marketing Communications

• Lead key acquisition marketing efforts for Xfinity to drive business growth and demand generation, targeting new prospects through internet, mobile, and entertainment-driven tactics

• Oversee 360-degree integrated marketing campaigns (Wicked, Xfinity StreamSaver, Black Friday, NFL Sunday Ticket, Storm-Ready WiFi), including mass media (TV, Radio, Online Video/Audio, Digital, Social, Print)

• Drive consistency across messaging and design within all channels that align with business growth priorities

• Partner with Xfinity brand and Marcom teams, agencies, senior leadership, and legal partners to achieve successful campaign development and execution

Manager, Sales Engagement Platforms 2021–2022
Comcast, Xfinity Sales Enablement

• Owner of site design and user experience for frontline and employee platform, mySource: an internal news and information site providing the latest product, sales, and business updates to an audience of over 100,000 users

• Led a team of UX strategists, graphic designers, and video editors to produce high-quality content that enabled the frontline for maximum success

• Served as internal brand lead, ensuring an on-brand site experience across Xfinity and Comcast Business

• Collaborated with cross-functional business leaders and divisional partners to develop content, including site pages, articles, videos, job aids, and other resources

Manager, Tools & Technology Communications 2019–2021
Comcast, Xfinity Sales Enablement

• Produced communications for Xfinity’s frontline to enable sales, product launches, tool updates, and programs across all sales channels

• Supported division communication needs by collaborating with partners to create strategic and informed communication plans to ensure maximum reach and optimal user experience

• Partnered with sales channels and product leads to synthesize complex information into digestible news articles and resources for frontline teams and leaders

Associate Director, Creative Strategy and Design 2018–2019
Manager, Graphic Design and Communications 2016–2018
University of Pennsylvania | Office of Undergraduate Admissions

• Led search and hiring of a new creative agency for the University’s undergraduate brand revitalization project, improving how we speak and show up in front of prospective students and families

• Socialized messaging, design, and marketing concepts to senior university leadership and key stakeholders

• Operated as an internal design house, producing print and travel collateral, digital and video assets, and social ads

• Worked with students to build and maintain a robust photography library used in digital and print publications

Senior Graphic Designer 2014–2016
Graphic Designer 2012–2014
Intersection

• Provided art direction and design for out-of-home digital and environmental executions in key markets across the country

• Served as creative lead for the local Philadelphia market, working directly with local and national clients

• Implemented corporate brand guidelines across client-facing marketing materials

• Supported creative needs for marketing, sales, and operations teams

FEATURES & ACCOMPLISHMENTS

• Interviewed the cast of The Super Mario Galaxy Movie in support of a joint marketing campaign supporting Xfinity & the film’s release

• “Jurassic Park...Works” Xfinity Super Bowl campaign spot reached #6 on the USA Today AdMeter

• Guest portfolio critic for The University of the Arts Senior Graphic Design class

• Employee nominee for The Visionary Award through Xfinity Sales, Marketing, and Product Awards

• University of Pennsylvania Models of Excellence Award Recipient for the Penn Admissions brand revitalization project

• Silver W3 Award Recipient for User Experience and Website Features for the Penn Admissions website

• Made In America Festival bus wrap featuring Beyoncé as headliner created viral buzz across social media

• Launch of the Virtual Free Library at Suburban Station covered in Philadelphia Magazine and on local Philadelphia news stations