MICHAEL GUYER

About

It’s through mistakes that you actually can grow. You have to get bad in order to get good.
— Paula Scher

These words from design icon Paula Scher could not be more authentic to my journey. If there’s anything I’ve learned, no single project or job is perfect, and there’s always so much more to learn. It’s what you take away from that, and how you use that to grow, that matters.

Back in 2007, I made the transition from living in a small, conservative town in the weeds of St. Mary’s County, Maryland, to the dirty, big city of Philadelphia, where I learned how to be a graphic designer in a city known for art and culture at a historic art school. Since then, I’ve been a city resident, finding my way forward and learning how to live in a place that always keeps me on my toes.

In my early days, I started as a designer at an ad agency—working with clients who would teach me invaluable lessons and put me to the test. From there, I moved into a unique design/communications role where I managed a massive rebranding effort for a prestigious Ivy League institution, where I learned how to market to a unique audience of prospective academic students and families. These early experiences ultimately led to my current position at the telecom and entertainment giant, Comcast, where I started my career supporting frontline sales experiences, now a well-rounded marketer primarily supporting the Xfinity brand and advertising campaigns that consumers see every day. Here are a few things I want you to know about me and how I approach my work.

I am a creative leader and innovative design thinker.

I strategically partner with key teams across the business to execute thoughtful, functional, and beautiful design solutions and challenge my team to push creative boundaries while effectively meeting the specific needs of any audience or channel.

I believe in designing high-quality experiences.

Fusing foundational design principles with meaningful content supported by research that both informs and excites an audience is the key.

I learn from feedback and use that to teach others.

Take learnings and create practical solutions that empower positive user experiences to better shape us as marketers, researchers, and creative thinkers alike.

I thrive in an environment that challenges me daily.

I want to contribute to key milestones that help brands evolve, drive growth, and inspire others to provide a meaningful experience for a better future.

So that’s professional me. Here’s a little fun me. I’m what you’d consider “obsessed” with my three cats - proud father of a tabby, bengal, and Savannah trio, who are mischievous and adorable at the same time. 

I am a self-proclaimed pop music aficionado and enjoy music with Euro-pop and dance influences. My top 3? Don’t ask me to pick. But do ask me about the time when Britney Spears gave me a handwritten letter and invitation to Vegas. 

I grew up in a rural town with a population of about 1,500. It’s one of the only locations outside Pennsylvania with an Amish presence.